Cruelty-Free Brands


This list will be updated as the blog progresses, providing a comprehensive, alphabetical list of cruelty-free, eco-friendly brands for you to enjoy. Please note that all information will be correct at the time of writing, but will be updated as changes occur. If you see a brand that is no longer CF, please do not hesitate to comment below.

Additionally, it is important to note that currently ANY/ALL cosmetic products sold in China are tested on animals. Thus, if you see that a brand is sold in China, you can assume that it has been tested on animals, for example EOS.

Finally, if a ‘cruelty-free’ company is owned by a larger ‘not-cruelty-free’ company, it is important to be aware that you are ultimately supporting the parent company. For example, Urban Decay (associated with PETA) is now owned by L’Oreal.

The following companies:

  1. Do not test on animals.
  2. Do not hire third parties to test on animals.
  3. Are not owned by parent companies who test on animals.
  4. Do not sell their products in China, where animal-testing is a legal requirement for all cosmetics.

Animals that are tested upon include dogs, cats, mice, rabbits and monkeys.

If you have any queries regarding this page, please do not hesitate to contact me at:

Interested in making the switch to cruelty free? Read my 5 simple tips here!


10 thoughts on “Cruelty-Free Brands

  1. Jess says:

    This is so good to know, I’ve recently become really interested in where my makeup comes from- I think most people see a picture or video on animal testing and suddenly it becomes really real? I can’t believe that kind of stuff still happens even wig all the technology we’ve got today. Great list (and blog!) x


    • mirrorthelove says:

      Thank you so much. I really appreciate your lovely comment! I consciously don’t post photos or videos of animal testing because sometimes I think it puts a lot of people off even reading about it. They’re afraid of what they might see, you know? So I’m aiming to just show that the options for cruelty-free products are there are very inexpensive and easily accessible – often far better quality than main-stream not-cruelty-free brands. It is amazing that it still happens today and when we see the outpouring of sympathy and rage at Cecil the lion’s horrific death, it makes me think that a lot of people wouldn’t want their products tested on animals if they knew what it involves! I also think a lot of companies are excellent and pulling the wool over consumer’s eyes and outright lying! Anyway sorry, rant over! Hahah, so glad you’re enjoying my blog as I am yours! Xx

      Liked by 1 person

  2. Inge says:

    Thank you for having this website and posting the animal friendly cosmetics. Helped a lot on choosing the right products.
    Been a vegetarian for 9 months now and enjoying it every day more!
    It’s sad to know what those poor animals are going through for the unaware humans. An eye opening documentary to watch is earthlings. Really recommend it for everyone. It’s a huge eye opener and had me in tears from beginning to end. I personally think everyone in the whole world needs to see it!
    People need to see what are being done, otherwise they will just continue as before.
    Thank you once again for contributing to the good side. 😊
    Animals are friends.

    Liked by 1 person

    • mirrorthelove says:

      This comment absolutely made my day. Thank you so much. You are so kind and well done to you for making the switch!! I haven’t seen that documentary, so I’ll look it up. I’m so glad that my lists and blog can help you in any way. If you have cruelty-free companies that you enjoy using, please let me know and I can add them here! Xxx


    • mirrorthelove says:

      Thank you so much for commenting. I know it can seem daunting when you realise what’s behind some of the brands we use, but I have a post about tips to make the switch a bit easier.. maybe that will help? ( I think it’s about one step at a time.. as a product runs out, replace it with a cruelty-free version (which in my experience are usually much better and often even cheaper!). I can’t tell you how excited and happy I am to hear that you’re considering making the transition. It’s such a fantastic thing, please let me know how you get on!! X

      Liked by 1 person

      • Diya of Pen2Needle says:

        Yes… It’s not practical to dump every other item from my cupboard overnight. But like you suggested I will try and make a gradual transition as each product runs out.

        It will be easier for me than most as I had already been trying to make the switch to homemade products whenever possible. I know I will be coming back to your list frequently 🙂

        Liked by 1 person

      • mirrorthelove says:

        That’s fantastic to hear. I’m also trying to make the swap to more homemade products, so I hope to post about that more in the coming months. I’m just trying different products before promoting them! I’d never want to steer anyone in the wrong direction. If you have homemade stuff, please link me to your posts! I’d love to read them – I’ll be following your blog anyway. I need to constantly update the cruelty-free list, so please do check back in and let me know if you find any companies that I haven’t listed! X


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